Creating a strong online presence demands more than a well-optimized website. As more customers and potential customers spend their time on platforms like Facebook, Twitter, and Instagram, search engines are assigning more weight to the content shared on these sites. Customers are also using these platforms to make brand recommendations or lodge complaints. All of that adds up to the need for companies to have a strong and active presence in this virtual arena. Exponent is here to help clients develop winning social media marketing strategies that enable them to tap into the potential these platforms provide to drive business, boost brand recognition and develop customer loyalty.